UrbanFox Privacy Statement

We Respect Your Privacy

This policy describes the practices of UrbanFox Pte. Ltd, in connection with the operation of the UrbanFox Store website. In this policy, “we”, “us”, “our” or “UrbanFox” means UrbanFox Pte. Ltd. and its related corporations; “you”, “your” or “yours” means the persons to whom this policy applies.

We respect the rights you have under relevant data protection law. This policy describes how we may collect, use, disclose, process, manage and transfer your personal data.

Where you submit information to us (through our web site(s) and mobile application(s) or to an email address provided on our web site(s) and mobile application(s)) or otherwise use our web site(s) or mobile application(s), you will be regarded as having agreed and consented to our collection, use, disclosure, processing, management and transfer of all such information in the manner described in this policy.

If you submit any information relating to a third party to us through our web site(s) and mobile application(s) or to an email address provided on our web site(s) and mobile application(s), you represent to us that you have obtained the consent of that third party for the disclosure of their information to us for our collection, use, disclosure, processing, management and transfer of all such information in the manner described in this policy. You hereby agree to indemnify us, and hold us harmless, from and against any and all claims, demands, actions, suits, proceedings, damages, obligations, losses, liabilities, costs, penalties or expenses (including, but not limited to, legal fees incurred by us on a full indemnity basis) of whatsoever nature which may be suffered or incurred by us, as a result of any claim brought by any third party arising from or in connection with any information which is submitted by you and collected, used, disclosed, processed, managed and transferred by us, and in respect of which you have not obtained the necessary consent for such collection, use, disclosure, processing, management or transfer by us.


What is Personal Data

‘Personal data’ means any data, whether true or not, about an individual who can be identified (a) from such data; or (b) from such data and other information to which we have or are likely to have. This may include, for example, a person’s name, date of birth, gender, photos, mailing addresses, telephone numbers, email addresses and network data. 

Methods of Collection

We may collect personal data through various avenues, including:

(a) when you submit forms by way of registering for an account on our web site(s), mobile application(s), an online portal, email, or physical collection, or other methods;

(b) when you correspond with our employees, sub-contractors (including any delivery personnel), customer service or marketing representatives via telephone, letter, email, face-to-face meeting etc.;

(c) when you subscribe to our mailing lists;

(d) when you respond to our promotions;

(e) when you participate in community discussions or chats;

(f) when you use our web site(s);

(g) when you are referred to us from business partners, our corporate customers and other third parties;

(h) when you generate data or link data to your account, e.g. adding items to your cart, adding items to your wishlist, following collections/sellers etc.; or

(i) when you provide us with personal data for any other reason.


The purposes for which we and/or our service providers may collect, use, disclose, process, manage and/or transfer your personal data are as follows:

(a) to provide you with our services and facilitate the purchase and delivery of products, as well as undertake related activities;

(b) to facilitate set-up, operation, maintenance and administration of your account with us, and provide account related services and support;

(c) to manage our relationship with you, which may include providing information to you about new products and services;

(d) to verify identity, and assess, process, respond or otherwise handle your requests, feedback, questions or instructions;

(e) to personalise the use of our web site and services, including without limitation enabling you to keep track of your cart, wishlist and the collections/sellers you follow, view your purchase history and other features; and offer suggestion on how to improve our services;

(f) to conduct training and improve our service quality, and advertising strategies;

(g) to maintain, test and operate our (or our service providers’) systems required for the provision of our services and products, or in connection with the web site(s) or mobile application(s);

(h) to provide personalised advertising or promotional offers;

(i) to prevent, detect or investigate crimes, disputes, fraud, security breaches or potentially illegal activities;

(j) to market, promote, improve and/or further the provision of products and services to you by us, or by our partners, third party vendors, third party service providers, or commercial shops and retailers who work with us (including without limitation, to invite you to promotional events, or create contests, competitions, special offers and marketing schemes for such products and services);

(k) to establish, enhance or further improve payment systems, including the interface or interaction of such payment systems with the payment systems of other financial institutions, merchants and payment organisations;

(l) to conduct market surveys, trend analyses and data analytics;

(m) to seek professional advice, including legal advice, or enforce your obligations including, without limitation, collection of amounts owed by you or by any other person, or defend the rights of us, our partners, contractors or third party service providers;

(n) to address, investigate or resolve any complaints, claims or disputes;

(o) for internal/external audit or compliance purposes;

(p) to comply with regulatory, compliance, or legal obligations and/or requirements;

(q) as permitted or required by applicable law (including in connection with investigations and to assist law enforcement and government authorities (in Singapore or elsewhere); or

(r) for other purposes related to the aforementioned or as set out in the specific terms and conditions that govern our relationship with you with respect to our web site(s) and/or our services.

Transfer of Personal Data

We may disclose, transfer, store, process and/or deal with your personal data outside Singapore. In doing so, we will comply with all applicable data protection and privacy laws.


Withdrawal of Consent

You may subsequently withdraw your consent to our collection, use or disclosure of your personal data. However, should you choose to do so, we may not be able to provide you with our products or services, or perform any contract we may have with you. Please contact our Data Protection Officer by email (please see the "Contact Details" section below) to request for withdrawal.


Retention of Personal Data

We will cease to retain any documents containing your personal data, or remove any means by which your personal data may be associated with you, as soon as it is reasonable to assume that (a) the purpose for which such personal data was collected is no longer served by such retention of such personal data; and (b) retention is no longer necessary for legal or business purposes.


Closure of Account

Closing your account deletes all information in your account and this process cannot be reversed. You may permanently close your account by sending an email to b2bsupport@urbanfox.asia (eProcure) / support@urbanfox.asia (eClub) stating the following which will be subjected to a verification process thereafter:
- Name
- Email Address
- Contact Number

Should you have any any pending orders or outstanding payment, your account cannot be closed until further advised. 


Access, Update and Correction

You must ensure that all personal data submitted to us is accurate, up-to-date and not misleading. Any submission of false or incorrect information may result in our failure to deliver the products and services you seek. We reserve the right to request for documentation to verify the information provided by you.

You can access, update and correct your personal information anytime by accessing your account registered with us through the web site or mobile application. If you do not have an account with us, you can do so by contacting us (please see the “Contact Details” section below). We may charge a fee for processing your request for access. Such a fee depends on the nature and complexity of your access request



Our web site(s) and mobile application(s) use cookies to monitor browsing preferences and help analyse data about webpage traffic in order to make web site improvements based on your needs and to enhance web site efficiency. We generally use such information for statistical analysis but may use it for other reasons in aggregated form or where we are not aware of your identity. Other uses of cookies include (a) enabling functions like 'Add to Cart' or 'Add to Wishlist'; (b) personalising your shopping experience; and (c) showing advertisements that cater to your preferences.

When you visit our web site(s) and/or mobile application(s), our servers will automatically record information that is sent whenever you visit a web site or mobile application. This data may include: (a) your computer’s IP address; (b) your browser type; (c) the webpage you were visiting before you visited the relevant web site; (d) the pages within the web site or mobile application which you visit; and/or (e) the time spent on such pages, item and information searched for in the web site or mobile application, access time and dates, and other statistics.

A cookie does not give us access to your computer. Most internet browsers automatically accept cookies, but you can usually modify your browser settings according to your preference. If you choose not to accept cookies, you may not be able to experience all of the features of our web site(s) and mobile application(s).


Other Web Sites

Our web site(s) and mobile application(s) may contain links to other web sites which are owned or operated by third parties, and which are not under our control. We are not responsible for the content on any such web site, or the consequences of accessing or using any such web site (including the protection and privacy of any information which you provide whilst visiting such sites) and such sites are not governed by this policy. You agree that your access to or use of such web sites is entirely at your own risk. When visiting these third party web sites, you should read their privacy policies which will apply to your use of the web sites.



This policy may be modified from time to time. All communications, transactions and dealings with us shall be subject to the latest version of this policy in force at the time.


Contact Details

If you have any enquiries, comments or suggestions about how we collect, use or disclose your personal data or this policy, or would like to receive information about your personal data which we retain, please contact our Data Protection Officer by email at dpo@urbanfox.asia.